LCG Internet Marketing

Online Listing and Profile Management

Online search has become a critical piece of the marketing puzzle. Search has become the primary way consumers look for businesses. Without accurate search results, you risk frustrating a current customer who is looking for you and you risk losing a potential customer who is struggling to find the correct contact information for you. 75% of people searching for a doctor or hospital have a business name in mind and 86% of people searching for a pharmacy have a specific name in mind. Banking and finance ranks 3rd with 69% looking for a specific institution.

The effectiveness of your local search strategy depends on delivering accurate content and contact information across multiple platforms. We organize and optimize your listings and profiles with relevant information including name and address, hours, phone number, description, photos, web and social links and more. Our partners span applications across desktop and mobile including local search, industry verticals, GPS and social sites.

We take care of everything from compiling the initial data to submission and enhancements. We monitor the data throughout the year to ensure the data stays clean and visible on search and maps.

Enhanced Mobile Targeting

Digital media time in the U.S. has grown nearly 50% in the past two years. Mobile has grown so fast that it’s now the leading digital platform with total activity on smartphones and tablets accounting for 62% of digital media time spent (comScore 2015). In 2015, Google announced that they now have more searches on mobile devices than desktops. Enhanced Mobile Targeting is intent based advertising that allows you to precisely target a potential customer using location, behavioral and demographic data as well as conquesting (directing consumers toward your business when they are in a competitor’s location or after they have visited that location earlier in the day, week or month).

We develop targeted campaigns that send strategically timed ads that help you capture the largest relevant audience. Our reporting goes beyond standard metrics and tracks secondary actions like coupon saves, search for directions and store visits.

Online Directory Marketing

According to third party data provided by comScore, over 100 million unique visitors reference an Internet Yellow Page (IYP) site on a monthly basis to search for local business information. That’s nearly 60% of the US adult population. A large portion of these users do not directly visit these sites or set out with the intention of using an IYP, but the listings are being served up through search engines because of the local content. Approximately 58% of consumers who choose an IYP site first do so because of brand recognition and reputation, while 30% choose an IYP site first because of it’s reputation for local business information. IYP provides the advertiser with a measurable, cost-effective option for expanding their reach to local customers.


Print Advertising

Overall, print Yellow Page usage continues to decline, but the medium remains a viable and proven source that should play a role in the local marketing mix for many national advertisers and local businesses. We will do an in-depth review of your business and assess print Yellow Pages usage by those customers who are actively looking for a product or service within your specific category. For more information on our our Print Advertising services, please visit DirectoryMarketingSolutions.com.

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